tag line

or tagline

noun

1. the last line of a play, story, speech, etc., used to clarify or dramatize a point.
2. a phrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition:

   Entertainers often develop tag lines, like Ted Lewis's “Is everybody happy?”

3. Machinery. (on a crane) a cable for steadying a suspended bucket at the rear.

tag line

noun

1. an amusing or memorable phrase designed to catch attention in an advertisement
2. another name for punch line

Word History and Origins

Origin of tag line¹

First recorded in 1935–40

Example Sentences

The tag line read: “Just Add Milk.”

From New York Times

In 1999, the year after Mark McGwire hit 70 home runs and Sammy Sosa hit 66, Nike unveiled a television commercial with an enduring tag line: “Chicks dig the long ball.”

From Los Angeles Times

Ambient.ai emerged from stealth mode last year with $52 million in funding and the tag line “From Reactive to Proactive.”

From Slate

The film became the third most successful in history, and its tag line, "Love means never having to say you're sorry", became the cliche of the era.

From BBC

As the historic stadium gets ready to host the match, the tournament’s promotional tag line comes in to play.

From Washington Times